Sometimes, it seems like the scariest Halloween costume of all is one with a pink ribbon on it.
That's because October is Breast Cancer Awareness month, and it's not that warm-and-fuzzy celebration of life-saving detection you've been led to believe.
Quite the opposite.
Like so many other "awareness" campaigns, this one exists not to spare patients from the ravages of a deadly disease, but to push millions into treatments they never needed for a disease that never would have hurt them.
And that has some people saying the month has outlived its usefulness.
One of those is Dr. Susan Love, author of "Dr. Susan Love's Breast Book."
"Early detection is a really nice message," she told the Los Angeles Times. "It makes you feel in control, but it doesn't address our current understanding of how cancer works."
Indeed, it doesn't--because while decades of early detections have led to millions of new women being treated for cancer with poisonous radiation, dangerous drugs and deforming surgeries... they haven't done a thing to save lives.
In the 26 years since Breast Cancer Awareness Month began, breast cancer deaths have decreased by a whopping 2 percent – a number so small that it could just be a statistical fluke.
One new study even found that for every life saved by early detection, between five and 15 more women are treated needlessly for the disease.
But despite the overwhelmingly obvious evidence that "early detection" and "early treatment" have ruined far more lives than they've saved, these campaigns show no signs of letting up.
And there's a reason for that.
If you take a closer look at many "awareness" campaigns-- for breast cancer and other diseases--you'll find that many of them are sponsored by drug companies, surgeons and others who make big money when people seek treatment.
Here's something you may not know: Breast Cancer Awareness Month didn't begin as some grassroots movement. It was created by AstraZeneca... a company that sells breast cancer drugs.
Still feel like wearing that pink ribbon? Don't worry--you won't get into trouble if you don't.