female Viagra

  1. Sex can help women age better

    Sex doesn't just get better with age -- age gets better with sex, especially for women.

    In fact, older women with satisfying sex lives have better lives overall -- and that's not just opinion; it's a scientific fact.

    Because when researchers interviewed 1,235 senior women in San Diego, they found that even the elderly can have satisfying sex lives -- and when it comes to those later years, quality trumps quantity (but feel free to boost quantity just the same, it's good for both of you).

    Overall, the researchers say 31 percent of women in their 80s, 57 percent of women in their 70s, and 70 percent of women in their 60s reported at least one sexual encounter over the previous six months.

    But regardless of how much sex they had, they all reported similar levels of moderate to high "sexual satisfaction" -- mostly hovering around 60 percent.

    And with sexual satisfaction came other forms of satisfaction: Those women with satisfying sex lives reported more happiness and a better quality of life than those with less sexual satisfaction.

    The researchers also wrote in The Journal of the American Geriatrics Society that as women got older, they were more likely to report problems with sexual arousal and desire -- and of course, that's music to the drug industry's ears. (Cheesy 70s porn music, I'm sure.)

    That's because Big Pharma has been lusting after a so-called "female Viagra." And while none of the drugs they've come up with have been approved for women (yet), that hasn't stopped them from priming the market.

    And as I've told you before, some of the tactics they've used have been downright underhanded.

    Don't fall for it.

    In many cases, female sex problems are caused by drug side effects, especially in older women. In other cases, it could just be one of the signs of aging as hormone levels drop -- but not the ones you're thinking of.

    Testosterone is often considered a male hormone, but women need it too. Older women who get a boost often see dramatic improvements in their sex lives.

    If you're having problems with arousal and desire, don't wait for Big Pharma to come out with a sex med. Visit a naturopathic physician who has experience working with hormones.

    Then tell your husband to get ready.

  2. Priming the market for female sex med

    How do you sell a bad drug? With great marketing--and Big Pharma has some of the best marketing in the world.

    They're so good they can market their meds without actually naming the drug... or even mentioning that there is one. And they can start months or even years before the drug is even approved.

    Take the not-so-subtle "education" campaign that's been leaving women from coast to coast questioning their sex lives.

    The ads and Web site feature soap star Lisa Rinna, who's been known to provide way too much information about her intimate moments with husband Harry Hamlin. This campaign has some women believing that anyone who is not engaging in steady sexual fantasy is suffering from "hypoactive sexual desire disorder."

    There's no FDA-approved treatment for the condition, so you won't hear about any in the ads. But dig a little deeper, and you'll see that this campaign is being funded by Boehringer-Ingelheim, makers of flibanserin--a drug sitting in the FDA's queue right now, waiting to be approved as the first female sex med.

    "It's like priming the market," Lisa Schwartz, associate professor of medicine at the Dartmouth Institute for Health Policy and Clinical Practice, told US News & World Report. "Disease awareness is a very important part of [preparing for] an upcoming ad campaign."

    Like I said, these guys are good.

    Visit the Web site mentioned in the ads, but take a look at the privacy policy before you sign up for any "educational" materials. Hidden in the fine print is permission to let "BIPI" send you marketing materials. "BIPI" sounds so much nicer than Boehringer-Ingelheim Pharmaceuticals, Incorporated, doesn't it?

    Sign up, and you can bet the bank that you'll start getting flibanserin mailings about five minutes after the drug is approved.

    That's why they make the big bucks--but the money they're making now is nothing next to what they could earn if this med turns into the so-called female Viagra, which has been Big Pharma's holy grail for years.

    I've told you a little about this drug before--it was designed to be an antidepressant, but failed during clinical trials. And even as a sex med, it didn't exactly have people lining up to replace worn-out mattresses.

    Women in clinical trials reported an average of 2.7 satisfying sexual encounters per month before taking flibanserin. Afterwards, they reported 4.5--a modest increase that gets much less impressive when you see that those on the placebo also got a boost, up to 3.7 encounters per month.

    That extra .8 of a sexual encounter per month between the placebo and the med can come with a not-so-sexy cost: Side effects of flibanserin include fatigue, dizziness, nausea, diarrhea, urinary infections and--ironically, for a supposed sex med--headaches.

    And since it's a new med, there's no indication at all of what the long-term side effects may be. But I'm pretty sure they have a long-term marketing plan already laid out.

    In Big Pharma's world, your health will always be secondary to that marketing.

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